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For Social Sales Heroes: A Simple Plan on How to Create More Solid Connections

October 13, 20233 min read

“90% trust peers on social networks (even strangers); only 15–18% trust brands.”- Danny Brown, Award-Winning Marketer and Author


Armed with genuine interactions and a commitment to building true connections, these modern sales warriors understand every successful sale lies not in the transaction but in the relationships formed with their clientele.

Understanding the Modern Consumer

The evolution of technology has irrevocably altered consumer behavior, carving a pathway that is inseparably intertwined with digital and social mediums. Classic sales tactics have often fallen by the wayside where authenticity and genuine connections prevail.

The Transition from Transactional to Relational Sales

Transactional sales, focused solely on immediate gains, have seen a downtrend, overtaken by relational sales, where the essence is placed on fostering long-term relationships and ensuring customer satisfaction beyond the purchase point. Social media has made it so much easier to adjust to this shift and meet people where they are, online.

The Five-Step Plan to Build Solid Connections

  1. Research your prospects with a prospecting tool like Comet Suite

An in-depth understanding of your prospects is vital, and Comet Suite empowers salespeople with the capability to efficiently locate the social media accounts of their ideal clients, analyze their online behaviors, preferences, and interactions, and formulate a connection strategy that resonates.

  1. Engage Authentically

Initiating dialogues that are heartfelt and free from sales pitches encourages a trust-building environment. Engaging authentically entails speaking to the customer's needs, desires, and pain points with a genuine intent to provide solutions.

  1. Listen Actively

The art of active listening involves absorbing, understanding, and responding to the client’s needs, forming a reciprocal relationship that values mutual respect and understanding.

  1. Offer Value Beyond the Product

Extending value that surpasses product offerings, such as enlightening content, continuous support, and resources, enhances the customer experience and cements your position as a valuable ally in their journey.

  1. Maintain Consistent Follow-up

    Sustainable relationships are nurtured with consistent, non-intrusive follow-ups, ensuring that the relationship does not stagnate and continues to evolve beneficially.

Leveraging Technology for Relationship Building

Technological innovations have given birth to advanced lead generation tools like Comet Suite. This software not only simplifies the process of finding and connecting with potential clients but also enhances the ability to build and nurture substantive relationships, supporting the overall strategies and efforts of social sales endeavors.

Common Mistakes to Avoid

Avoid the pitfalls of overselling, respecting social platform boundaries, and ensuring that post-sale service is not just a checkbox but a sustained effort.


The essence of evolving into a true Social Sales Hero lies in recognizing the immeasurable value of authentic connections and embedding them into the sales journey, ensuring that every interaction is not merely a transaction but a step towards building a lasting relationship.

Embark on your transformative journey into the world of solid connection creation with a free trial of Comet Suite. Implement the outlined strategies, and immerse yourself into a realm where each connection is not just a lead, but a relationship, rich with potential and genuine interaction. Share your journey, the triumphs, and tribulations, and continue to explore deeper into the inexhaustible well of knowledge and resources available, forging your path to becoming a true Social Sales Hero.

Kyle Hendrix

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